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Use Cases - innovative ways to use or enhance your Attribution and Analytics data

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    Andrew Sielen

    One of my favorite things about leandata is that it is flexible enough to be built on top of. 

    I do something very similar with Account Statuses. We wanted to track what the status of an account was at the time of the touch to compare it to the current account status. So we map out Account Status field through campaign members and then onto the Marketing Touch so we can always look back and see if we were able to push the account from cold to deal in progress etc. 

     

    In addition to mapping fields onto the Marketing Touch object, we also pull the MT objects into redshift which allows us to run more advanced dashboards through Mode. 

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