I do consulting for a lot of different companies with all different old strategies for how they tracked marketing campaigns, etc. Some of these have not used campaigns or campaign members, but are now looking to adopt an attribution tool.
What would be your recommendation on how to use LD attribution with a company that has a background with lack of campaigns (everything stored in another system such as hubspot, etc).
What is the best way to port that information over? Can Attribution work with anything aside from Campain members?
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