This post is meant to highlight our favorite features we all have when it comes to LeanData Attribution. There is so much power “under the hood” that we’ll be focused on highlighting the ‘Greatest Hits’ as well as some of the ‘Deep Cuts’ - features which we think organizations should be leveraging more.
Please chime in and contribute what your favorite features are!
Custom Attribution Models
While LeanData Attribution already calculates 6 different attribution models out-of-the-box to help you understand how/where Marketing Campaigns are influencing pipeline and revenue.
Did you know that all Attribution customers have the ability to create as many custom attribution models as you’d like? That’s right!
In our experience, the most sought after custom models are U-shaped and W-shaped multi-touch models which give extra credit to the First and Last touches, before distributing the remaining credit to all other marketing touches. This is a great way to allow you to further credit campaigns responsible for acquisition (for First touch) or conversion (for Last Touch) within a multi-touch Attribution model.
For more details, you can reference our Help Center documents, or contact your CSM.
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