Do you have a favorite dashboard that rolls up your primary business KPIs for attribution? Are you able to take action from metrics you're looking at as a marketing department or rolling up for the C-Suite & Board?
I had a great dashboard at my last place. I'm not a fan of FT or LT where they get 100% of the opportunity value. Instead I like to look at all of the first touches within a MT weighted model.
My dashboard had widgets for:
1. Pipeline Generated This Quarter
2. Pipeline Influenced This Quarter
3. Bookings Won This Quarter
4. First Touches Generated This Quarter
5. Converting Touches (Last touch before Opp Creation) This Quarter
6. Team Leaderboard - Pipeline Generated by Marketer
7. Pipeline Generated All Time
8. Bookings Influenced All Time
What about you? What does your dashboard look like for Marketing Attribution?
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